Business Strategy

4 Key Elements of Reliable Startup Logistics 

4 Key Elements of Reliable Startup Logistics 

Launching and running a startup is both a blessing and a curse. On the one hand, you can count on various software solutions and find business partners on a global scale. On the other, you’re competing with thousands of startups who are aiming at the same share of the market as you. If you don’t want to be on the receiving end, you have to learn how to maintain and advance your business logistics. Learning more about the following elements should expand your knowledge of some basics of startup logistic support.

Controlling overhead costs

You can’t provide logistics for your business if you don’t have a set budget. In order to keep it under control, it’s crucial to manage your overhead costs. You can limit your spending with a number of simple measures:

  • Introduce flexible work hours – You need to reduce energy consumption for heating and cooling your office space. Therefore, the smartest thing to do during temperature winter lows and summer highs is to let your employees work from home.
  • Get efficient devices – Go for efficient office devices. That way, you’ll have lower electricity bills.
  • Choose optimal space – If you rent an office that is too large office, you’ll waste more energy and money on space you don’t really need. Conversely, too small a space will reduce efficiency. So, start with a smaller space and move to a bigger office as your business grows.

Outsourcing all non-core works

Ensuring proper logistic support for a startup means connecting with a wide network of professional outsourcers. The rule of thumb in the modern business environment is that a company should perform only the tasks its staff members are trained for. In line with that, ignore the voice of your father telling you that he and his pals would do all the office repairs on their own and. When at work, your main duty is to perform your business tasks, not to play a handyman. Therefore, find a proper electrician, a plumber, a cleaning service and outsource all other works crucial for office maintenance.

Similarly, apply the same pattern to your business tasks. For instance, don’t form an IT-team if you need their services only occasionally. Instead of that, hire a reliable company for that purpose.

Ensuring proper transportation

Startup owners face various challenges when it comes to transportation, expenses and budgeting. Nowadays, you can easily travel by plane anywhere you want. Moreover, in many countries you can travel extremely fast by train, as well. Due to the availability of modern transportation services, present-day startups shouldn’t waste money on fleet vehicles. Having a car or two at your disposal for local business affairs will suffice for most startups. As for longer journeys, turn to airliners or railway services.

Speaking of transportation, it’s vital to ensure smooth shipping of your goods.  Your provider for these works will be an important member of your logistic support, so take your time to find the right one. Also, you should establish cooperation with a customs broker for international freight. Such an expert will be of great help in sorting out the legal matters of exported goods.

Relying on digital marketing

Startups have limited budgets, which is why they should turn to creativity. The greatest benefit of working and living in this day and age is the existence of the Internet. Thanks to its open nature, it’s possible to popularize a small business in dozens of ways. The best of all is that they’re completely free of charge. Firstly, you need to launch a social media campaign. While it will depend on your preferences, a sole entrepreneur should conquer one network at a time. For instance, establish a Facebook business page and a YouTube channel and then move to other networks.

Secondly, make a responsive website, as well as a mobile app. That way, you’ll draw the attention of mobile users.

Finally, write and publish interesting articles about your startup. Also, offer your audience your original brand story. They’ll be more interested in hearing your authentic experience than reading articles on general topics.

As you can see, startup logistics consists of various things. There are large, organizational issues, but there are also minute details that will have a large influence on your business results. Therefore, startup owners should try to behave in a responsible way and provide their ventures with appropriate logistic support.

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Business Strategy

Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.

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