Business Strategy

5 Key Differences Between the Social Media Marketing and Digital Marketing

5 Key Differences Between the Social Media Marketing and Digital Marketing
5 Key Differences Between the Social Media Marketing and Digital Marketing

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There used to be a time when people would simply come into your shop or call you on your phone if they wanted to know something about your business. But then – the Internet happened. It brought ecommerce, web presence, digital marketing and social networks. You do not just answer your phone now. Today, you reply to comments, approve posts, answer to messages and manage reviews. You also need to generate leads, turn visitors into customers and plan your digital marketing campaigns. It is important that you know the difference between the digital marketing and social media marketing. Here are the 5 points that will clear that up for you.

They Have a Different Scope

It is not uncommon for digital and social media marketing to be used interchangeably. However, that is a mistake. Digital marketing has a much wider scope and social media marketing is just one subcategory. Social media marketing is a type of Internet marketing, together with search marketing. It is side by side with mobile marketing, email marketing and content marketing. These are just some of the marketing types to belong to the digital marketing.

It is Not all about Online Presence

Internet marketing is just one part of the digital marketing. It also includes strategies that use SMS, TV, billboards or radio. Therefore, while the social marketing is always online and it is always a part of digital marketing, the same cannot be said the other way around. Digital marketing does not have to be realized online and it does not have to be about the social media.

The Audience is Not Always the Same

Social media is very specific about its target audience. The customers and clients group themselves around the social media profiles of a certain business. This means that the audience that this type of marketing reaches is voluntarily exposed to the content and they all share the similar interests. On the other hand, it cannot be said for the digital marketing. When using billboards, businesses expose their message to you even without your consent. When it is at its worst, this type of marketing turns into spam and unwanted pop up ads. This means that the audience is much wider in this case. Of course, search marketing offers content to those that already look for it and respond to their searches, but still, digital marketing in general does not narrow down the audience as much as the social media does.

Channels vs. Platforms

While the digital marketing works on different channels to present its message, social media marketing operates on different social media platforms. Among the most famous ones are Facebook, Twitter, Pinterest, LinkedIn, YouTube and Google +. They do not always work in the same way. While Facebook and Twitter offer lots of opportunities for customer engagement, YouTube is excellent for finding new advertising opportunities. A good digital agency uses masters these platforms, as well as other channels of marketing and uses them in the most efficient possible way.

The Content Has Different Level of Significance

This is closely related to the difference in audience. The social media marketing is directed to the target audience that shares interests. This means that everything will be revolving around the content that is offered to them. That content needs to be relevant and engaging, since the social media involves very responsive audience. Digital marketing offers content that is not as tailored to the specific audience, but it presents the business in the first place.

It is important to create solid marketing strategies that will involve types of marketing that resonate the best with your type of work. Also, it is important to balance out the budgets and the channels through which you want to attract new clients. These are not always the easiest tasks, so if you are new to this, it is best to hire a professional to help you out with the best possible digital marketing strategy.

There used to be a time when people would simply come into your shop or call you on your phone if they wanted to know something about your business. But then – the Internet happened. It brought ecommerce, web presence, digital marketing and social networks. You do not just answer your phone now. Today, you reply to comments, approve posts, answer to messages and manage reviews. You also need to generate leads, turn visitors into customers and plan your digital marketing campaigns. It is important that you know the difference between the digital marketing and social media marketing. Here are the 5 points that will clear that up for you.

They Have a Different Scope

It is not uncommon for digital and social media marketing to be used interchangeably. However, that is a mistake. Digital marketing has a much wider scope and social media marketing is just one subcategory. Social media marketing is a type of Internet marketing, together with search marketing. It is side by side with mobile marketing, email marketing and content marketing. These are just some of the marketing types to belong to the digital marketing.

It is Not all about Online Presence

Internet marketing is just one part of the digital marketing. It also includes strategies that use SMS, TV, billboards or radio. Therefore, while the social marketing is always online and it is always a part of digital marketing, the same cannot be said the other way around. Digital marketing does not have to be realized online and it does not have to be about the social media.

The Audience is Not Always the Same

Social media is very specific about its target audience. The customers and clients group themselves around the social media profiles of a certain business. This means that the audience that this type of marketing reaches is voluntarily exposed to the content and they all share the similar interests. On the other hand, it cannot be said for the digital marketing. When using billboards, businesses expose their message to you even without your consent. When it is at its worst, this type of marketing turns into spam and unwanted pop up ads. This means that the audience is much wider in this case. Of course, search marketing offers content to those that already look for it and respond to their searches, but still, digital marketing in general does not narrow down the audience as much as the social media does.

Channels vs. Platforms

While the digital marketing works on different channels to present its message, social media marketing operates on different social media platforms. Among the most famous ones are Facebook, Twitter, Pinterest, LinkedIn, YouTube and Google +. They do not always work in the same way. While Facebook and Twitter offer lots of opportunities for customer engagement, YouTube is excellent for finding new advertising opportunities. A good digital agency uses masters these platforms, as well as other channels of marketing and uses them in the most efficient possible way.

The Content Has Different Level of Significance

This is closely related to the difference in audience. The social media marketing is directed to the target audience that shares interests. This means that everything will be revolving around the content that is offered to them. That content needs to be relevant and engaging, since the social media involves very responsive audience. Digital marketing offers content that is not as tailored to the specific audience, but it presents the business in the first place.

It is important to create solid marketing strategies that will involve types of marketing that resonate the best with your type of work. Also, it is important to balance out the budgets and the channels through which you want to attract new clients. These are not always the easiest tasks, so if you are new to this, it is best to hire a professional to help you out with the best possible digital marketing strategy.

There used to be a time when people would simply come into your shop or call you on your phone if they wanted to know something about your business. But then – the Internet happened. It brought ecommerce, web presence, digital marketing and social networks. You do not just answer your phone now. Today, you reply to comments, approve posts, answer to messages and manage reviews. You also need to generate leads, turn visitors into customers and plan your digital marketing campaigns. It is important that you know the difference between the digital marketing and social media marketing. Here are the 5 points that will clear that up for you.

They Have a Different Scope

It is not uncommon for digital and social media marketing to be used interchangeably. However, that is a mistake. Digital marketing has a much wider scope and social media marketing is just one subcategory. Social media marketing is a type of Internet marketing, together with search marketing. It is side by side with mobile marketing, email marketing and content marketing. These are just some of the marketing types to belong to the digital marketing.

It is Not all about Online Presence

Internet marketing is just one part of the digital marketing. It also includes strategies that use SMS, TV, billboards or radio. Therefore, while the social marketing is always online and it is always a part of digital marketing, the same cannot be said the other way around. Digital marketing does not have to be realized online and it does not have to be about the social media.

The Audience is Not Always the Same

Social media is very specific about its target audience. The customers and clients group themselves around the social media profiles of a certain business. This means that the audience that this type of marketing reaches is voluntarily exposed to the content and they all share the similar interests. On the other hand, it cannot be said for the digital marketing. When using billboards, businesses expose their message to you even without your consent. When it is at its worst, this type of marketing turns into spam and unwanted pop up ads. This means that the audience is much wider in this case. Of course, search marketing offers content to those that already look for it and respond to their searches, but still, digital marketing in general does not narrow down the audience as much as the social media does.

Channels vs. Platforms

While the digital marketing works on different channels to present its message, social media marketing operates on different social media platforms. Among the most famous ones are Facebook, Twitter, Pinterest, LinkedIn, YouTube and Google +. They do not always work in the same way. While Facebook and Twitter offer lots of opportunities for customer engagement, YouTube is excellent for finding new advertising opportunities. A good digital agency uses masters these platforms, as well as other channels of marketing and uses them in the most efficient possible way.

The Content Has Different Level of Significance

This is closely related to the difference in audience. The social media marketing is directed to the target audience that shares interests. This means that everything will be revolving around the content that is offered to them. That content needs to be relevant and engaging, since the social media involves very responsive audience. Digital marketing offers content that is not as tailored to the specific audience, but it presents the business in the first place.

It is important to create solid marketing strategies that will involve types of marketing that resonate the best with your type of work. Also, it is important to balance out the budgets and the channels through which you want to attract new clients. These are not always the easiest tasks, so if you are new to this, it is best to hire a professional to help you out with the best possible digital marketing strategy.

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