Apple always thinks different because Steve Jobs, founder of tech giant Apple said while introducing the iPad, that it was never just a tech company. According to him, “The main reason that Apple is able to create innovative products like the iPad is because we have always tried to be at intersection of technology and liberal art. Jobs’ interest and love towards humanity gives Apple a human touch. Jobs said that by a combination of technology and the liberal arts, Apple was able to make extremely advanced and innovative products from technology point of view but also should be intuitive, easy and gun to use, so that users really love the apple products.
As reviewed in Walter Isaacson’s biography and other places, Steve Jobs arrived at this perspective view through a lifetime of reading. Here are 9 books that we have put together that most affected Steve Jobs and he thought everybody should read this:
King Lear by William Shakespeare
King Lear is a true chronicle history of life. It is the tragedy that may have provided a cautionary tale to young Jobs, since it’s the story of an aged monarch going crazy trying to divide up his kingdom. King Lear offers vivid depiction of what can go wrong if you lose your grip on your empire; a story surely fascinating to an aspiring CEO.
Moby Dick by Herman Melville
Moby Dick, an American novel by Herman Melville is another epic story that formed Jobs’ outlook in his adolescence. It is the story of an obsessed Captain Ahab’s quest for revenge on the White Whale as observed by a common seaman who identifies himself only as Ishmael.
Isaacson draws a connection between Captain Ahab, the most driven and wilful characters in literature and Jobs.
Like Jobs, Ahab did lots of his learning from experiences rather than relying on institutions.
The Collected Poem of Dylan Thomas – by Dylan Thomas
In late high school, Jobs’ love was not just confined to hard charging megalomaniacs or literature but he also discovered a love for verses, particularly Welsh poet Dylan Thomas. “How to Think Like Steve Jobs” author Daniel Smith says that Thomas’ poems “drew him in with its striking new forms and unerringly popular touch.”
Be here now by Ram Dass
In late 1972, Jobs started at Reed College, an elite liberal arts school in Portland, Oregon. He started reading lots of books about spirituality. This books speaks about a man’s transformation upon the acceptance of the principles of Yoga and also given a modern approach to the importance to the spiritual side of the human nature.
Be Here Now, a guide to meditation by Ram Dass, affected Jobs greatly . According to Jobs, it transformed him and his friends.
Diet for a Small Planet – by Frances Moore Lappe
During Jobs’ first year at Reed College, Jobs also read “Diet for a Small Planet”, book about protein rich vegetarianism. Even the book had another effect on Jobs as it gave him permission to experiment with his extreme diets like purging or fasting.
Arnold Ehret’s Mucusless Diet Healing System
After reading Mucusless Diet Healing System by Arnold Ehret, Jobs grew more adventurous as it recommends practices like intermittent juice fasting. He became a nutritional extremist subsisting on carrots for weeks at a time and to the point his skin reportedly turned orange.
Autobiography of a Yogi – Paramahansa Yogananda
When Steve was in high school, he read “Autobiography of a Yogi” by Indian Yoga Guru Paramahansa Yogananda. This acclaimed autobiography presents a fascinating portrait of one of the great spiritual figure. With engaging candor and eloquence, Paramahansa Yogananda narrates inspiring chronicle of his life: the experiences of his childhood, encounter with many great saints and sages during his youthful search throughout India for an illumined teacher, 10 year training in the hermitage of a revered yoga master and 30 years that he lived and taught in America.
Jobs reread it while he stayed at a guest house in the foothills of the Himalayas in India. Unlike the sickness, the book remained a major part of Jobs’ life. He reread this book every year.
Zen Mind Beginners Mind- Shunryu Suzuki
Even after Jobs got back from India, his interest in meditation continued to flourish. In 1970s, California was the place where Zen-Buddhism got its first foothold in America and Jobs was able to attend classes led by Shunryu Suzuki, the Japanese monk who authored “Zen Mind, Beginner’s Mind.” Zen has a deep influence over Jobs life and even at one point of the stage; he was thinking about going to Japan and trying to get into Eihei Ji monastery.
Clayton M. Christensen’s The Innovator’s Dilemma
This is a revolutionary book that will change the way you do business. This book posts that companies get ruined by their success, staying committed to product even after technology (and customers view) move on. He made it clear that same thing would not happen to Apple and result is in front of our eyes that where Apple stands today.