Business Strategy

Amazon Just Dropped The Price Of Its Smartphone To 99 Cents

Amazon Just Dropped The Price Of Its Smartphone To 99 Cents


Though the entry of the tech giant Amazon into the smartphone    market didn’t gather much applause, the recent news of its slashing  the price of its first smartphone nicknamed as “the fire phone”  from 199$ to 0.99$ left the audience jaw dropped. Included with a  2 year contract with AT&T, the phone also comes with a 1 year  subscription of Amazon Prime. The smartphone that only few  would know about, is now a buzz. If this doesn’t prompt you to  check it out, then may be access to dynamic feature, mayday and  unlimited cloud space will get you pumped up.

According to reviews the phone is light weight. Though decent in looks, the device is non-resistant to fingerprints and scratches. The phone uses a customized Android OS by Amazon that’s totally one of a kind. Even as a smartphone manufacturer, Amazon couldn’t forget its core enterprise as a result phone is more like a shopping device, than an actual smartphone. The inability to connect to the Google play store in spite of running Android, is an albatross around your neck. However, its dynamic perspective feature that utilizes a front facing camera to observe your movements and adjust the orientation and icons accordingly makes it an interesting device. The phone surely doesn’t gain much audience, and has been critics target ever since. The firefly feature that helps to instantly click a picture of anything around you and takes you to amazon so that you can buy it, is surprisingly fast. The final exceptional feature is the mayday program, which, according to Amazon is an application in which by pressing the screen for 15 seconds, you experience a magic, when an agent comes that can help you out with any problem, and with permission take control of the device to guide you. So awesome and cool its sounds, the reality is far beyond what claimed. The program is full of bugs and inefficient. To see an optimistic view the fire phone works best with Amazon, also it comes with a free Amazon Prime that will make you Amazon shopping experience exciting, since it provides free shipping charges and free movie streaming , song downloads, T.V shows, books.

No wonder Amazon slashed the price, to make customers buy it. The phone feels like an experiment and that too with a fail. From lower battery performance to the OS issue, the device is full of all possible cons you can think of. On the other hand, if you are totally Amazon freak, this device will define you well.

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