Business Strategy

Apple Just Hired A New Design Genius. Here Are Some Of The Stunning Things He Has Done

Apple Just Hired A New Design Genius. Here Are Some Of The Stunning Things He Has Done


Apple recently hired an industrial designer Marc Newson. Newson is a longtime friend of Jony Ive’s, who is the head of Apple’s design team.

Like Ive, Newson is a proliferate designer and there’s a lot to be know about what he might do at Apple from looking at his past designs.

This is a look at Newson’s design portfolio to get a better idea of what consumers might be able to expect from Apple in the next few years.

Here are the most stunning things that Newson has ever done:

  • Firstly, Apple’s senior vice president for design, Jony Ive, has joined a designer friend to contribute special creations for a charity auction at Sotheby’s benefiting Bono’s product (RED) movement. Among the items is a pair of rose gold Apple Ear-pod headphones. Ive, along with designer Marc Newson, represents a “design which is both iconic and sublime”,the musician said in a statement.
  • Newson and Jony Ive have also cooperated on a special edition named Leica. Lock your iPhone. It too, has little ornament and just a few buttons.
  • The two friends also went together on a chrome red Mac Pro. We may see more color in future Apple products!
  • Marc Newson has a heavy account of working with luxury brands. He designed the champagne bottle case for Dom Perignon in 2010. Hence, we may expect new packaging from Apple in the succeeding few years?
  • “Nineteen of the world’s best architects create the hotel of the future in Madrid”. Madrid’s five-star Hotel Puerta America, commissioned by Spanish hotel company Silken Hotels, has its sixth floor designed by Newson. To Marc Newson’s opinion, the project has been an excellent opportunity to design what he always wanted to find in a hotel: “to create a modern and relaxing environment in the rooms, where any guest can feel comfortable at once, even if they are staying only one night”. He also designed the Marmo Bar on the Ground Floor.
  • The chair called ‘Lockheed Lounge’ is one of Newson’s most famous designs. The Lockheed Lounge caused a sensation in 2009 when it was traded at auction by Phillips de Pury in London for 1.1 million pounds, fixing it by far the most expensive contemporary design object.
  • Before joining Apple, Newson designed cameras for Pentax. He could be instrumental in designing future iPhone and iPad cameras.
  • The carbon-fiber bicycle and the speed board were also designed by this legend. Working with new materials and of course Marc Newson is one way Apple could become a luxury marque.
  • Apple could really redefine wearable with something like this Newson-designed Jet pack.
  • Newson created this “Embryo” chair in the 1980s. His experience in furniture design will undoubtedly help Apple push into the Internet of Things.
  • Newson designed the interior of this concept spacecraft. Those comfortable-looking chairs give us hope for future iterations of the iWatch.
  • The Ford concept debuted at the 1999 Tokyo Motor Show. We should not expect a car from Apple anytime soon.
  • Newson designed these Crocs- like Nike in 2004. They seem very similar to the case, Apple sells for the iPhone 5C.


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