Business Strategy

Apple’s Future: Apple Might Have A Downfall, Tim Cook Has An Interesting Challenge Ahead

Apple’s Future: Apple Might Have A Downfall, Tim Cook Has An Interesting Challenge Ahead
Apple's Future: Apple Might Have A Downfall, Tim Cook Has An Interesting Challenge Ahead

Image Source: Google Image

The million dollar question of the recent times is “What will Apple do after the biggest quarterly results in corporate history?”

Also Read: Post Launch Of iPhone 6: Tim Cook’s Letter To His Employees

As an answer to this, Tim Cook has quite an interesting challenge ahead. Apple is so far much ahead of the others in the competition in terms of technology, revenue, profit, public perception, and critical acclaim and all the other factors that one can think of.

Atari’s Nolan Bushnell certainly thinks so. Labelling Cook’s situation as ‘The Innovator’s Bonus’, and clearly alluding to ‘The Innovators Dilemma’ that he believes is definitely coming up if not in 2015, but definitely in 2016 at least.

Now, this seems to be quite an interesting theory, but it actually misses the real skill the Apple possesses. In terms of the actual facts and true innovation, Apple truly does not seem to have a clearly high strike rate, and its strength actually lies in staying and hanging in on its strong points and creations such as the iPhones, or recreating and producing the products until they become the ultimate choice of the people, like the iPads and the MacBooks. So, it can be clearly seen that it is not a one-day miracle or an overnight victory; it is indeed a slow march towards progress for the team of Apple.

Now that we have the results of Q1 2015 in front of us, we know now that Apple is definitely the one cynosure of all and its immediate plans for the near future. So, we begin to wonder if this was actually just a flash of what is coming, or the beginning of something new and better, or is it actually
Apple’s peak.

Logically answering the above question, there is a probability that one of these three things will happen next.

  1. Apple will perhaps rise up and create another record-breaking quarter and probably beat its own performance for the quarter;
  2. Apple may perhaps fall back and lose its sales in a direct comparison to this time in 2014;
  3. Or Apple will stay exactly as it is just now, post the exact same numbers and maintain its performance like it is now.

Also Read: Steve Job’s Apple V/S Tim Cook’s Apple

We need to observe here that all the three options have equal probability of happening and we need to actually wait to watch what turns up. We must admit though, that it will indeed be interesting to see what Apple has to create for itself.

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