Coincidence of Productivity & Creativity

Coincidence of Productivity & Creativity
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Do we remember that IQ stands for Intellectual or Intelligence quotient? What about EQ and CQ which are real acronyms and were defined by Dr Thomas Chamorro-Premuzic, a Professor of Business Psychology at University College London less than a week ago in the Harvard Business Review.

They stand for emotional quotient which is our ability to adapt to complex interpersonal situations and handle stress and anxiety and curiosity quotient is defined by how inquisitive and open to new situations we are. So people with higher EQ are more proactive at exploiting opportunities, taking risks and turning ideas into reality and hence are more entrepreneurial. And people with higher CQ dislike routine but can adapt them to ambiguity and can simplify any complex situation.

Also Read : Become More Creative: How You Are Killing Your Own Creativity

That would mean that all my entrepreneurial friends will have higher EQ but as they are also intensely curious, it would mean they have higher CQ levels which would again mean that they dislike routine. But they are disciplined. So do entrepreneurial people dislike routine? My experience tells me that routine being great for productivity stunts creativity. I constantly change my work environment but get up at the same time and follow the same routine every morning. So I decided to investigate how my friends felt about routine and here is what they told me:

Pascal Finette (@pfinette), Managing Director of the Startup Lab at Singularity University in Silicon Valley and the author of The Heretic Newsletter, said that we had to find a balance between our routine and creativity. The best entrepreneurs do their routine work automatically but at the same time intensely focus on areas where creativity is required.

Robert Phillips (@citizenrobert), Cofounder of Jericho Chambers in London and the former President and CEO of Edelman EMEA, the largest PR firm in the world, said that curiosity, enterprise and instinctive leadership were required in a world of creativity which has been stifled by managerialism.

Michael Gokturk (@MichaelGokturk), Founder and CEO of Payfirma, felt that for entrepreneurs the best part was the lack of routine even though routine makes time management easier. While planning their days, effective leaders can also adapt to the sudden changes in their routine.

Brian Honigman (@BrianHonigman), marketing consultant, writer and speaker who regularly contributes to the WSJThe Next Web, Forbes and other publications, felt that routines are critical for the establishment of a business since routines can be continually analyzed and modified for the betterment of the business.

Shala Burroughs (@ShalaBurroughs), Co-founder and COO of Cloud Peeps, felt that routine and creativity could not exist side by side.

Matthew Capala (@SearchDecoder), Adj Professor at NYU, founder of, a place for bootstrap marketing ideas for entrepreneurs, and the author of SEO Like I’m 5 feels that companies that are rigid would lose to companies which can adapt to change.

Phil McKeating (@pmckeats), Founder and CEO of Twined has a routine though his creativity comes when he is off plan.

Darcy Briks (@SecondLanguageD) is the Principal and Creative Director at Second Language Design and feels that growth comes from curiosity as it spurs one to try out innovative ideas.

Steven Jon Kaplan (@TrueContrarian) is the Founder and CEO of True Contrarian Investments and a regular contributor to Barron’s. He feels routines make us feel safe. But people with higher EQ are ready to take risks and test out what will work and what will not.

Mike Fishbein (@mfishbein) is the Founder of Startup College, a contributor at Entrepreneur and Huffington Post, and the author of Where Startup Ideas Come From. Having a routine helps him and feels entrepreneurs, while requiring creativity, also need to have routines which ensures that the routine work will get done.

James Murphy (@jamestmurphy), a Partner at Proton Enterprises, Vice President of Business Development at Equity Net and Managing Partner at Slide Moor says routine helps in productivity and task management. Hard work and not creativity, he feels, is synonymous with entrepreneurship and most businesses come with more of hard work and less of creativity.

Scott Kennedy (@scottken) is the Founder and CEO of Open Label. He feels though routine can increase efficiency, it is dangerous for new businesses which needs flexibility.

John D’Orazio (@WhatThePplWant) is the CEO and Founder of Proton Enterprises. He believes routine increases productivity and is essential for every entrepreneur but one has to stick to routine for it to be effective. Additionally rescheduling of the routines is required for the creative aspect of the business.

Julio Mendez (@JayXIX) is the Founder and CEO at XIX Holdings and has found that routine is critical for time and work management in achieving his goals. But entrepreneurs should also be able to adapt to circumstances.

Sophia Lovett (@solovett) is the Founder of Voodoo KISS Creative, a Berlin-based branding agency is averse to the word itself and is bored with routine work.

Kate Hodsdon (@KlusstrKate) is the Founder of Klusstr, a business development consultancy, and Just for Founders, a support group for entrepreneurs in London. Being involved in many activities, she feels one cannot adhere to routines while starting a business. She does not have a routine to make sure she has time for her family.

Josh Riman (@greatbeliever), Founder and CEO of the design firm Great Believer, a new entrepreneur, finds himself performing new tasks every day. This unpredictability keeps him focused and ready for everything.

Also Read : Productivity Advices That Actually Don’t Work

These responses led me to the conclusion that first and foremost some of the entrepreneurs were comfortable with routine while others were not. Some roles allow routine while some don’t; all proving that different approaches work for different people. The key is to find a balance that allows one to reach full creativity and productivity based on surroundings, responsibilities and most importantly one’s personality.

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