Business Strategy

How Business Automation Helps Your Efficiency

How Business Automation Helps Your Efficiency

As your company grows, your business workload will increase, which leaves the problem of how to deal with it. A major corporation would simply hire more people, train them and organize them into teams or departments. Unfortunately, small businesses have no such luxury seeing how they are most commonly operating on a skeleton crew. To them, the only shot at becoming competitive lies in fully automating their business and here are some ideas on how to achieve this.01 (2)-min

Social Media Marketing

In 2017, you need to be connected with the world around you if you hope to achieve any success. The easiest way to do so is through social media marketing. However, when you create an account on every major network (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, YouTube etc.), it will become incredibly difficult for you to follow everything that is going on. This would either mean hiring someone to deal with this task or automating some of the simpler responses through IFTTT (if that, then that).

Create an E-Store

You see, opening up a store would mean leasing a space, hiring personnel and subjecting yourself to countless other expenses just in order to get started. On the other hand, you can create an e-store pretty inexpensively and have all your salesmen replaced by something as simple as add to cart button. To save some more, you need to be careful where you buy domain name since some hosts are cheaper than the others. Now, this has a potential to save you a fortune in the long-run, but the sales you make depend on the quality of your e-store. Any lag, unexpected downtime, maintenance problem or a bug can potentially endanger your profit. Because of this, you need to find the right host.

HR Software

As your company starts growing, it will become much harder to govern your hiring and firing policy, as well as to keep track of rating and ranking of your employees, which is yet another vital task. Luckily, an adequate HR software can today help a one-person team outperform an entire department. You see, all of these things are done much more efficiently when you already have all the templates ready and all the information in one place. Finally, even the most professional HR representatives have their own personal affections and biases (it’s human nature). Then again, a digital tool can be much more objective.02 (2)-min

Self-Watering Planters

Your office is more than just a place where you and your coworkers gather in order to work. Seeing how you spend 8 hours a day there, it becomes your second home. This means that you should try to make it as pleasant as possible. The easiest way to do so is to bring some of the outdoors inside by adding a houseplant or two to the room. Unfortunately, this creates one chore more that will distract people in the office from committing 100 percent to their more important duties. Luckily, at least this is easily solvable by purchasing few self-watering planters. It may not seem as much, but it can make quite a bit of a difference in the long run.


While a lot of people are afraid that soon machines will be able to completely replace human workers, automation has its good side, as well. You see, this software and gadgets can allow even the smallest of startups a fighting chance against their bigger, richer and more experienced counterparts. In this way, more and more people will be able to take the matters into their own hands and start their own businesses instead of spending idle time worrying whether they will be replaced by a machine. As Ancient Romans used to say, fortune indeed favors the bold.

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Business Strategy

Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.

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