Entrepreneurs and Businessmen all around the world rely on marketing plans for launching a product, reviving a dead brand, changing product line, expanding operations, entering new ventures, increasing customer base, etc. This is how important a marketing plan is that it is used in each and every step of a company who is trying to sell themselves amongst the consumers.
But is it some sort of magic wand!
Well, marketing plan too is a piece of paper which has some very important strategies. But without any implementation these strategies are just another sentence written over in textbooks that sounds good in reading. So implementation and that too in a proper way is the key towards a successful marketing plan.
Implementation if not done in the right way would lead to failure of yet another theory that had to be put into practice. As the marketing guru, Philip Kotler himself said that the marketing plan implementation turns marketing plans into action assignments. It ensures that the plan is executed in such a way that they fulfill the objectives for what it has been made.
A marketing plan is thus one effective key that helps a firm in going through various phases, adapt to the changes successfully and drive through in times of trouble for the firm. So marketing plan should just not be researched for and kept in piles of folders and drawers, it should be put into action.
So let us take a look at some of the steps that can help you in doing so. These steps can you to implement your marketing plan in the most effective way.
- Match the objectives
With a string of activities lined up in your marketing plan, make sure each has a specific objective that it has to fulfill. Doing any activity without an objective is a sheer wastage of time as it gives no results that you are looking for. So make sure you are aware of the objectives and work on those lines.
- Ensure proper allocation of time
Once you know the activities that you are supposed to do and its objectives too, allocate time for each task. Without the track of the time, you make keep on doing the work on and on and may lose most of your precious time that you may have used somewhere. So make time frame for all activities. Allocate time as per the requirement and then start the work. Moreover, chasing deadlines makes the work even more efficient and keeps the enthusiasm going.
- Monitor and support the team at work
Time is done. So next is allocating the teams and leaders who will do the work. You have to make sure each team is assigned some work as per their expertise. Moreover, each team needs to have a team leader, the one who is conveying things to the higher authority time to time. Team leaders should make sure their team does the work in the best possible way and without delay. The leader should himself be motivated enough to work and also lead his team well towards the goal.
Without defining the teams the work becomes more chaotic and difficult to account.
- Ensure a higher return on Investment from the marketing plan
A marketing plan is one complex task and requires a lot of monetary support. So make sure as an owner or the head of the plan that you trace each and every step of the plan. How much money is coming in and going out needs to be evaluated? If any step is in loss and the effect is not positive, strict measures have to be taken to change it or rectify the same instantly. Losing track of such things can lead to loss that may not be in control at a later stage.
So evaluate each and every step at regular intervals.
Not just this, the people who are accountable usually the owners of the business have a lot more responsibility than this. They have to be alert and decisive for smooth functioning of the plan. They have to be fair at each and every step of the plan. Their behavior motivates their workforce to do better. Moreover, they have to set examples each and every time for their people to learn from them. They need to be quick in their action and should be able to make quick decisions in times of trouble. They should also ensure that their team is not facing any issues during the process and if so then there are solutions for it.
Thus, the marketing plan is a team effort that requires a lot of work behind. As simple as it seems on paper, it is much more complex. The zeal of success and enthusiasm for it can surely drive towards the goal. And the key to it is proper implementation. You never know how this implementation can lead to wondrous results for you and your firm.