Marketing Media: Mark To Market

Marketing Media: Mark To Market

There was a time when content was the absolute king. True, it is still essential for a marketer today, but it is not the only thing you need to ponder upon. With the birth of digital marketing, a variety of media options have burst onto the scene.

The most notable ones fall under more or less, three categories, namely- paid, owned and shared media. With a plethora of options available at his disposal, the marketer’s job has become more cumbersome as he needs to figure out the one among these that best suits his purpose.

The info graphic below wraps up these digital media channels in a nutshell.


Featured image courtesy: Google Images

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I am currently pursuing my MBA from IIFT to equip myself with the knowledge and understanding of business management which I believe is the career path forward for me.

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