In business, your reputation is one key element as to whether or not you become successful. What many business owners don’t realize is that reputation has a major impact on whether you gain more customers, receive more profits or whether you become a major industry leader. However, how do you build your reputation quickly when you’re just starting up a business? This expert guide will cover some of the most powerful tips that you can use to help boost your start-up reputation for a higher success rate. Let’s take a look.
Ways To Improve Your Reputation Quickly
1. Exceed Expectations
The first thing to help build your reputation is by exceeding expectations. Many businesses have set rules they follow and set savings they offer their customers. While this is good, it’s better if you exceed your customer’s expectation. Here’s some ways you can do this:
• The items are marked at 10 percent off. Give customers 15 percent off at the checkout.
• You told a client you’d follow it up in 24 hours, get it done in 12 hours.
• Give out small gestures to your employees for exceptional work.
• If you’ve set deadlines finish them well in advance.
• Act quickly when there’s a complaint.
Exceeding both client and customer expectations will help to fast track you towards a successful outcome and boost in your reputation.
2. Engage With Your Community/Customers
Community engagement with your local customers is also important to help build your reputation for higher success. The more you engage with your community, the more your customers will realise that you’re a down to earth business that cares about them and their needs. Some ways to engage with your community and customers include:
• Have fundraising events in your local area and invite your community members to it.
• Support a local charity or give money to a cause. This will show your audience that you do care about others.
• Ask for feedback through local flyers, charity events, or through online advertising to gauge whether there’s any areas of your business that requires additional attention.
• Talk to your customers in store about what they think and how you can improve their shopping experience.
• Give away free promotional items from time to time to help improve customer relations and brand awareness.
• Interact with your followers on social media platforms. This can help your reputation greatly, as long as you’re always polite and helpful when answering questions or replying to negative feedback.
Audience engagement is key to helping you build your reputation and relationship with your customers. The more you engage, the better your reputation will be.
3. Do What You Said You’ll Do
The problem why many companies fail is because they make promises and don’t keep them. The key to helping you grow your reputation is by following through with things that you said you’ll do. If you said you were going to give $20,000 to charity, do it. If you said you’ll give a bonus at the end of the year, do it. If you said you’ll call your client at 9am about an urgent matter, do it. It’s important to deliver on your promises as this will show your customers and clients that you are a professional and respectable business that is trustworthy and reliable
4. Look Professional
In the eyes of your customers, a business is professional. You need to look and act the part when running your business. If you analyse your major competition, you’ll find there’s one thing in common, they conduct their business professionally. Some key areas of looking the part when running a business include:
• Have a professional shop front or website that is well designed and has a good layout.
• Have all employees wearing a neat outfit that features the company logo or name on it.
• Make sure all employees look well dressed and groomed.
• Make sure all the items are correctly labelled.
• Make sure your website offers a neat, clean cut appearance.
First impressions are everything and if you don’t conduct yourself professionally, you’ll find that your business reputation and appeal will fall short of your target goals.
5. Don’t Become Petty
Many businesses ruin their reputation because they become petty and try to bring their competition down through slanderous remarks. It’s important to avoid slandering your competition as this will cause a lot of controversy and will make you appear very immature in the eyes of your customers. While you should defend yourself against any false claims, don’t fall into the box of retaliating. Keep to yourself and focus on your own business. In time, you’ll become a winner by not falling into the trap of useless and negative comments.
Starting up a business is a large task to undertake. By understanding the best ways to improve your reputation, you’ll find in a short amount of time you’ll receive more and more profits from repeat customers. So are you ready to improve your company reputation for higher success?
Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.