Business Strategy

The Cardboard Box Packing Guide for E commerce Sellers

The Cardboard Box Packing Guide for E commerce Sellers

33Recovering from poor reviews about the delivery of your packages can be difficult, especially if you are a start-up business. It should be on the top of your list to have your goods packaged properly so that they arrive at your customer’s home intact.

The first step to success with eCommerce packaging is being prepared. If you run a small business from home, then you will know that it is possible for you to start selling goods within hours of having them listed
Customers are more vocal than ever before, therefore it is vital that you have a strategy in place which means your packages are sent safely and securely, to every customer.
BETTER CUSTOMER SERVICE

The purpose of product packaging is to protect your products from damage during their time in storage and transit. If your products are packaged appropriately, then they should arrive at your customer’s door safe and sound.
Customer service should be at the top of any business agenda and packaging is just one way to keep your customers happy. Depending on what type of goods you sell, the packaging that your business requires may vary.
Your business may not have a store front, however, it is still important that you are using fresh and sustainable packaging for each of your customers. It may seem obvious, but it is important to go back to the basics when you are adjusting your packaging strategy.

22

THE CARDBOARD BOX

There is a reason why the cardboard box hasn’t disappeared over the years – as it cannot be faulted. Cardboard boxes are one of the best forms of packaging for eCommerce sellers as they are not only sturdy but they are extremely versatile.
Corrugated cardboard is also sustainable and it is built to last with in-air columns that act as an insulator. This is great for sellers who ship worldwide as this protects your stock against extreme weather conditions.
Double walled cardboard should always be used especially if your business sells more expensive, delicate items. Having an extra layer of cardboard in your boxes protects them from being damaged or broken.
If your goods are broken when they arrive at your customer’s home not only will they request a refund but they may give your service a poor review?

WHATS INSIDE COUNTS

If you are using cardboard boxes, you will need a filling material to stop the goods inside from moving around.
Whether your business sells clothes, jewellery or home-ware it is important that they are protected with the appropriate filler. There are a number of ways you can fill your boxes, from sheets of Air-cap bubble wrap or to rolls of packing paper.
If you are goods to another country, it is recommended that you use a filler that will give your goods efficient cushioning. Here are just a few ways you can use protective packaging for your stock:
• Loose fill chips are a great investment for those who use bigger boxes.
• Air-cap bubble wrap is great for wrapping smaller more fragile items
• Packaging paper should be used to protect less fragile pieces like clothes or shoes.

11

BOXING AND SEALING FOR SUCCESS

Make sure you are sealing your boxes with an industrial packaging tape. Investing in materials from a professional packaging supplier means your business will appear more trustworthy to your customers.
Big Brown Box recommend heavy duty moving boxes as “boxes that you could pick up from the local supermarket or shop may not be as durable and may be more susceptible to collapsing if they get damp or wet.”
Investing in your eCommerce business is vital for its success. Buying in bulk may seem risky, however, buying quality cardboard boxes or mail bags in bulk will save you money in the long run.
Millennials love online shopping and statistics show that we are currently living in a time we can see the biggest rise of online purchases ever.
Shoppers love eCommerce as it is quick and convenient. No matter what platform your business is using whether it be your own website, eBay or Depop, it is vital that your business manages its online reputation.

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Business Strategy

Melissa Lang is a writer from Glasgow, Scotland. Melissa uses her branding expertise to guide small businesses to success. Melissa currently works for Big Brown Box.

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